Welcome to Phenomenal Grit, Career Conversations for Women of Color.

Grit is defined as having an indomitable spirit. A person with grit has firmness of character, strength, passion, perseverance and most of all courage. It takes all these things to be great in career in general—in corporate America specifically—and yes you sure as heck better have more than your fair share of grit if you are a woman of color in America. In fact, it doesn’t hurt to have it in a remarkable or exceptional way, I’m talking—phenomenally!

No Grit, No Pearl. Let’s Go!

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For the past 23 years, Alia Kemet has worked as a marketer in corporate America transforming how brands go to market, connect with consumers, and ultimately grow business results.